Watch The Episodes

Episode 1: Demo Day

Episode 2: Show Floor

Episode 3: Show Floor

Join with the Brystar on the same screen.

UNLOCKED : The PGA Show

See it First. Shop it First.

2026 • 1 SEASON • 3 EPISODES

Unlocked: The PGA Show brings golf’s biggest stage straight into your living room, no badge required. For the first time ever, fans get all-access to the hottest gear, fashion, and accessories fresh off the 2026 PGA Show floor and Demo Day. And the best part? You won’t just see what’s new, you can shop it instantly in-video with the BuyBar™. Hosted by trusted insiders who know the game inside and out, this series pulls back the curtain on the innovation, creativity, and style shaping the next era of golf.

FEATURING

Smiling woman with long, wavy hair in a professional setting.

Maiya Tanaka Puterbaugh

Portrait of a man with a beard, wearing a green shirt and jacket.

Doug Smith

Keith Bennett

Hannah Leiner

Smiling woman wearing a visor and turquoise shirt against a neutral background.

Shasta Averyhardt

Young man wearing a white cap and patterned shirt outdoors.

Remec Carlson

Person wearing a white cap, speaking into a microphone, with a blurred background.

Colin Landforce

Promotional banner for shopping with BuyBar on the same screen.

Discover the Brands


Shop The Episodes

Get First Access

Be first in line. Sign up for alerts on products from the show.  


The PGA Show Floor — Part 2

Broadcasting straight from the PGA Show floor, this season finale of Unlocked: The PGA Show turns the excitement up to eleven. Packed with trivia and challenges, you’ll feel the buzz of over 30,000 golf industry professionals under one roof - from the comfort of your home. Our expert ensemble showcases the best in golf travel, fashion, clubs, and accessories - plus the most incredible artisan headcovers you’ll ever see. It’s curated, shoppable, and each discovery, cooler than the last.

Discover the Brands

Students

AYR Support

Titleist


Shop The Episode

Sign up to get Notified

Get notifications straight to your inbox when the more episodes and products goes live.